Commercial — 2025
Velocity
A high-voltage sports commercial cut like a sprint — all breath, muscle and motion.
Overview
Kynetic Footwear asked Lumenreel Studio for a launch film with the urgency of match day. We shot over two nights in Rotterdam with a crew of nine, chasing real athletes through real weather — no green screens, no shortcuts.
The edit never sits still: whip pans, snap zooms and a sound design built from stadium noise carry the viewer from tunnel to final whistle in forty-five seconds.
Approach
We treated the camera like another player on the pitch — handheld, reactive, always half a step behind the action. Two cinema cameras leapfrogged the athletes so every sprint has a counter-angle, and the grade pushes contrast until the floodlights bloom.
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